Website Redesign Spec
Pinnacle Agriculture
As our name implies, Pinnacle Agriculture™ strives for superior performance in all that we do. Headquartered in Loveland, Colorado, and serving 27 states, Pinnacle is a leader in the farm supply distribution business. My role was to create and continue the wireframe process into a fluid experience for farmers. Further more I designed an awareness campaign and email that helped gain more interest and excitement for the new site launch.
Client /
Pinnacle Agriculture
Role /
Wireframes
Design
UX Strategy
Agency /
R2i
Tools /
Photoshop
Illustrator
Adobe XD
Sketch
Typography
Faustina
Entire Font Family
Muli
Entire Font Family
Color Palette
#003f2d
#6bac31
#aac790
#ffd345
#ffffff
Interactive Wireframe Process
Continuing the interactive wireframes, I looked to uphold and create a clean user experience through the registering process and interior pages. The flow dictated a lot in order to push customers, both new and returning, to a fluid process that got farmers to purchase and connect their accounts cleanly.
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