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Website Redesign Spec

Pinnacle Agriculture

As our name implies, Pinnacle Agriculture™ strives for superior performance in all that we do. Headquartered in Loveland, Colorado, and serving 27 states, Pinnacle is a leader in the farm supply distribution business. My role was to create and continue the wireframe process into a fluid experience for farmers. Further more I designed an awareness campaign and email that helped gain more interest and excitement for the new site launch. 

Client / 

Pinnacle Agriculture

 

Role / 

Wireframes
Design
UX Strategy

 

Agency / 

R2i

 

Tools / 

Photoshop
Illustrator
Adobe XD
Sketch

MacBook_WHT_Clay.png
Artboard 1.png

Typography

Faustina
Entire Font Family
 

Muli
Entire Font Family
 

Color Palette

#003f2d

#6bac31

#aac790

#ffd345

#ffffff

Interactive Wireframe Process

Continuing the interactive wireframes, I looked to uphold and create a clean user experience through the registering process and interior pages. The flow dictated a lot in order to push customers, both new and returning, to a fluid process that got farmers to purchase and connect their accounts cleanly.
NOTE: Click the arrow at the top left to hide the menu for full browser view. 

Branded Option Palette / Wireframes

Option 1 Setup Slide.png
homepage.png

Website Redesign

Artboard 1.png
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